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corcoro's profile

Contributor

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2 Messages

Thursday, July 21st, 2016 12:08 PM

Closed

AT&T radio commercials

Hello,

 

I'm not sure if this is the right forum for this, but couldn't figure out a different way of going about it.

 

I have been an AT&T customer for several years and, for the most part, have been satisfied with their service. Before I proceed, though, I must caution that the comment I'm about to make has nothing to do with the service, hence the disclaimer I just made.

 

AT&T recently came out with a series of radio commercials which seem to be targeted to the "Latino community." I, as a member of said "community," feel quite offended by the lack of sensibility in terms of the use of the Spanish language. As it often happens in this country, cultures and traditions get bundled as if one group is defined by one single way of doing things.

 

In this particular case, the narrator freely throws in Spanish words amongst the English narration making it sound a) stupid and b) like all Latinos speak that way. It is simply wrong and whoever was in charge of this campaign should feel ashamed of having so blatantly ignored basic principles about the different cultures--and, more importantly, the countries--that conform what people here refer to as the "Latino Community" (you see, in our countries we don't really group ourselves with other countries simply because we speak the same language), and also not done enough research to understand what truly resonates with the people who these commercials are targeted to.

 

Lastly, I'm fully aware that the chances someone will actually care about my comments and concerns are minimal. However, although I rarely use these forums to vent like this, in this case--perhaps because today of all days I'm not necessarily in the best of moods--I thought I would put this out there in case someone does care.

 

Thank you!

Mentor

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55 Messages

8 years ago

I agree with you, but I do not think this is the right forum.

ACE - Sage

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118.4K Messages

8 years ago

 

Interesting.  My married name was Camacho.  Even though I can barely speak any Spanish, I still get mail in Spanish addressed in that name.  

I agree it sound offensive.

I would like to pass your post on to the folks behind the curtain.  

 

Can you find an audio copy, or make a recording?  I think they need to hear it too.

 

 

 

 

 

 

Contributor

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2 Messages

8 years ago

Refreshing to see someone else actually cares. Thanks so much! I tried to find some examples but nothing came up through my search. I will try to record some but can't promise given that I hear them on the car, while driving to work. It's the most recent radio campaign, though, and so far I've heard about three or four different ads. The whole concept is that it is supposed to be (I assume) a second generation Latino who, like I said, randomly uses Spanish words intermingled with the English narration. They are meant to not only "appeal" to Latinos but also sound "smart" and funny. Go figure!

Contributor

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1 Message

8 years ago

That was beautifully said, and you are 100% right. Good for you! I heard it the other day, and I was highly annoyed by it. I am not Hispanic, but I do work at a Hispanic broadcast brand, and I immediately thought it was bad marketing.

ACE - Sage

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118.4K Messages

8 years ago

I wish someone could record the commercial.   We have still been unable to provide a copy.  Making a blanket complaint hasn't been fruitful. 

 

Former Community Manager

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10.4K Messages

7 years ago

I would like to thank everyone for taking the time to post your comments and opinions related to this subject. The topic has been thoroughly discussed and will now be closed.

 

Thank you,

Dmitriy

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